Postmodernism Poster Design

The aim of the Intolerance poster was to create a poster in the genre of International Style. After being told in class that it wasn’t of that style, I searched the internet for posters that bore some resemblance to mine to find out what style my poster fell under. I found two images, which can be seen in my blog entry for post modernism, one being created by Neville Brody a prominent artist in the post-modern movement. The other image that came up in my search, while unattributed, was described as postmodernism. I conducted my searches after I created the Intolerance poster. I am ambivalent about my intolerance poster being Postmodernism. If pressed I would argue that it is because it has many prominent features of Avant Garde Typography and combines them with texture and different fonts and borrows ideals from International style but moves on by using angles other than 90 degrees and diagonal lines “embracing the mixture of ideas, forms and medias”, the hallmark of Postmodernism.

Sketch

Processes

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Finished Poster

In this poster I used the typography to help give meaning to the poster and the truism of Jenny Holzer “religion causes as many problems and it solves”. I wanted to use a word that encompasses the truism. I used the word intolerance for this. Making use of the typography I incorporated a cross into the letter “T”. I also used the typography to create a stylized image of a church steeples, which run from the top of the letter “N” on the top left of the image to the vertical lines of the A that run to the bottom of the page. While I use straight lines and grids I also used angular lines. I used textures and grunge brushes to give it diversity from purity and technique.

The font used for my poster was Avant Garde and was designed by Herb Lubalin. This distinctive font could be described as a post-modern interpretation of art deco, and its influence can be seen in logos created in the 1990s and 2000s.